Tag: MARKETING

To Go Kindle Select or Not Go Kindle Select?

Time to tackle the burning question for indie authors: Should I go exclusive with Amazon?

For any self-published indie author, Amazon is a big factor in many decisions.  I’ve written before about the 800 lb gorilla that is the Amazon review.  The reason Amazon is so important to reviews is the same reason it’s so important to an author’s sales strategy: it’s the single biggest distributor of books, especially e-books. And with their Kindle Select offering, Amazon offers marketing and sales incentives in exchange for not distributing your e-book with anyone else.

So, the question boils down to, do I want to get a bigger slice of a smaller pie? What’s an indie author to do?


How Authors Can Succeed with Amazon Marketing

Sooner or later, anyone in self-publishing needs to deal with marketing. It’s a topic that we all know is supremely important, yet many indie authors (me included) dread. So it’s a good thing there’s expert advice out there to help, including today’s guest post. I’m very excited to have Rae Steinbach of Taktical Digital explain the keys to that all important toolkit for promoting your book: Amazon Marketing Services.


What I Learned from Marketing My First Novel

Ah book marketing. Still the bane of my writing existence. It’s time to see what I learned after publishing my first novel. What would I do again, what would I do differently, and what am I still uncertain of?

Self-publishing is a long game. It’s only been a couple of months since I released my first novel. But it’s also an ever-evolving process, one I’m learning as I go along. I call it The Process. I borrowed the name from the NBA’s Philadelphia 76ers. They went through several painful years of losing in order to build up a contender. Although their season ended unceremoniously with a drubbing at the hands of the Boston Celtics, their future is bright. The Process worked.

I’m not there yet. Marketing my first novel has been painful at times, and full of errors. Yet I’m learning some lessons already. And I’m going to borrow again from the 76ers to write about it. [Yes it’s another one of my weird NBA/self-publishing mash-up posts – gotta blog about what you love, right? ¯\_(ツ)_/¯ ]

Here are a few things that I’d do again in a heartbeat for my next novel, some I’ll never do again, and a few in between.


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