Category: The Process

How Authors Can Succeed with Amazon Marketing

Sooner or later, anyone in self-publishing needs to deal with marketing. It’s a topic that we all know is supremely important, yet many indie authors (me included) dread. So it’s a good thing there’s expert advice out there to help, including today’s guest post. I’m very excited to have Rae Steinbach of Taktical Digital explain the keys to that all important toolkit for promoting your book: Amazon Marketing Services.


What I Learned from Marketing My First Novel

Ah book marketing. Still the bane of my writing existence. It’s time to see what I learned after publishing my first novel. What would I do again, what would I do differently, and what am I still uncertain of?

Self-publishing is a long game. It’s only been a couple of months since I released my first novel. But it’s also an ever-evolving process, one I’m learning as I go along. I call it The Process. I borrowed the name from the NBA’s Philadelphia 76ers. They went through several painful years of losing in order to build up a contender. Although their season ended unceremoniously with a drubbing at the hands of the Boston Celtics, their future is bright. The Process worked.

I’m not there yet. Marketing my first novel has been painful at times, and full of errors. Yet I’m learning some lessons already. And I’m going to borrow again from the 76ers to write about it. [Yes it’s another one of my weird NBA/self-publishing mash-up posts – gotta blog about what you love, right? ¯\_(ツ)_/¯ ]

Here are a few things that I’d do again in a heartbeat for my next novel, some I’ll never do again, and a few in between.


Book Promotion: Just-in-Time Learning

Today I look at applying just-in-time planning to the book promotion process, another way a (former) dayjob has helped with writing.

Those of you who have been following this blog for advice on self-publishing (and if you are, you should really be following someone who knows what they’re talking about instead 😜) have read how I use skills from my dayjob to help with my writing. Now I’m going to reach further back, before my time as an IT consultant, to when I was a student engineer in the automotive industry.


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