Time to tackle the burning question for indie authors: Should I go exclusive with Amazon?
For any self-published indie author, Amazon is a big factor in many decisions. I’ve written before about the 800 lb gorilla that is the Amazon review. The reason Amazon is so important to reviews is the same reason it’s so important to an author’s sales strategy: it’s the single biggest distributor of books, especially e-books. And with their Kindle Select offering, Amazon offers marketing and sales incentives in exchange for not distributing your e-book with anyone else.
So, the question boils down to, do I want to get a bigger slice of a smaller pie? What’s an indie author to do?